Driving Global Reach: Collaborative Innovation for European SMEs

WEBINAR

Driving Global Reach: Collaborative Innovation for European Small & Medium Enterprises (SMEs)

RECORDED ON 29 JULY 2026

FEATURING:

In the global digital economy, European small and medium enterprises (SMEs) face unique challenges in establishing trust and scaling their innovations around the world.

Join us for this webinar where IEEE SA and the European Digital SME Alliance explore how collaborative innovation, including the example of the Global Trust Challenge, can bridge the gap between new Innovations and market success.

Discover how leveraging consensus-based solutions in critical areas like AI and trust can empower your business to navigate regulatory landscapes, build customer confidence, and unlock new opportunities in global markets.

AGENDA

Welcome: Collaborating to Empower SMEs to Scale Globally
IEEE SA and the Global Trust Challenge In Action: An opening to set the stage. Introduction to IEEE SA, the Global Trust Challenge, and its potential for engaging SMEs.
Introduction to the European Digital SME Alliance and Current Work:
Overview of the European Digital SME Alliance’s work and engagement in the Global Trust Challenge.
More Common Challenges:
- Success factors for AI adoption among European Digital SMEs
- Certification programs supporting the global reach of SME solutions
Interactive Q&A (10 minutes)

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SPEAKERS

Loredana Bucseneanu

Project Manager, European DIGITAL SME Alliance

Loredana is a Project Manager at DIGITAL SME Alliance specialising in Artificial Intelligence. Leads and contributes to initiatives focused on AI adoption, workforce skills, and the responsible integration of AI technologies, with a particular research focus on AI adoption among small and medium-sized enterprises (SMEs). She is the Co-Coordinator of the Focus Group on AI and the Working Group on Intellectual Property, fostering cross-sector collaboration and shaping discussions on emerging AI policy and innovation challenges.

Giulia Zampedri

Senior Business Development Manager, European DIGITAL SME Alliance

Giulia is Senior Business Development Manager at the European DIGITAL SME Alliance, the organisation representing more than 45,000 tech SMEs across Europe. She leads the Alliance's SME engagement efforts, connecting SMEs with relevant growth opportunities to help them grow and compete in the digital market. Giulia also leads the organisation's internationalisation work, bringing together SMEs and SME organisations on the international stage.

Ravi Subramaniam

Senior Director, Product, Business Development & Marketing, IEEE SA

In this role, Ravi oversees multiple business lines and is also responsible for marketing and product development. He also advises and consults for numerous standards working groups on post standards implementation, policy alignment and value-add product development. Ravi currently oversees multiple emerging technology initiatives around Trust in Tech, Sustainability , AI Ethics, Responsible AI for Children, Digital Resiliency and cybersecurity, mobility and sensors/IoT technologies. He has helped form and support various IEEE certification programs and holds leadership roles within numerous committees, including the IEEE Sensors Council Industry Committee and the nuclear standards certification committee.

Hermann Brand

European Standards Affairs Director, IEEE SA

Hermann as an European Standards Affairs Director at IEEE is responsible for European standardisation policy, technology policy, co-operations and standards-related activities with industry, research organizations, and academia. He also leads the Mobility Global Practice of the IEEE Standards Association.

MODERATOR

Marianna Kramarikova

Standards Collaboration and Delivery Director, IEEE SA